If you’ve been looking for a shop in Highlands Ranch that actually understands what goes into a proper wheel and tire setup, we have some good news.
Advance Industries has officially launched our custom wheels and tires service, and it’s built around the same standard we apply to everything else we do… getting the details right so your vehicle looks and performs exactly the way it should.
It’s More Than Just Picking a Size
Anyone who has gone down the rabbit hole of wheel fitment knows how quickly it gets complicated. Offset, backspacing, hub bore, load ratings, TPMS compatibility — and that’s before you even start narrowing down brands or tire compounds. Most shops hand you a catalog and wish you luck. We don’t work that way.
Our process is hands-on from the start. We sit down with you, talk through how you use the vehicle, what you’re trying to achieve visually and mechanically, and then we handle the sourcing and technical fitment work. No guessing, no spacers as a fix, and no finishes getting scratched on a careless mounting machine.
The Brands We Work With
We carry brands across every corner of the market, so whether you’re building out a luxury coupe, a slammed daily driver, or a truck that sees real terrain, there’s something here for you.
On the high-end forged side, HRE is one of the most respected names in the business. Their wheels are built to tight tolerances and carry a look that holds up on everything from a Porsche GT3 to a blacked-out Mercedes SUV. Forgiato brings a bolder, more custom aesthetic for builds that are meant to stand out. Vossen sits right in the middle — clean, refined designs that work well on European and luxury vehicles without going over the top.
For street and fitment-focused builds, Rohana and Niche both offer a wide range of sizes and finishes that give you a lot of flexibility depending on what you’re working with. If you want something that reads more aggressive on a sport compact or sedan, these are worth a close look.
On the truck and off-road side, Fuel Off-Road, KMC, and XD are all workhorses. They’re built for the conditions that Colorado actually throws at you — road salt, gravel, elevation changes, and everything the Denver metro area roads can dish out. American Racing rounds out the lineup with a classic look that fits everything from restomod builds to lifted trucks.
Tires get the same level of attention. We match compounds to how you actually use your vehicle, whether that’s a performance summer tire for track days, an all-season for navigating Denver winters, or an aggressive off-road tire for someone spending weekends on Colorado trails.
Built for Colorado
We’re based in Highlands Ranch and we know what these roads do to vehicles across the Denver area. That local context matters when recommending the right setup — not just what looks good in a photo, but what holds up and performs here through every season.
Ready to Talk Wheels?
Head over to our Wheels & Tires page to see how the process works. When you’re ready, reach out and we’ll get your build started.
